Blogs

In our first article in this series we talked about planning: deciding what you're promoting, identifying aspects of your brand, and researching what's out there that might conflict with the channels you intend to use. If you haven't done so already, it's time to get everything into an organized structure.

By Josh Luger

It's not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

I don't know about you, but keeping your social media campaign going can cost a lot of time. I have a business to run, I have customers who need my help, and I like to have a life sometimes. And I have to come up with a steady stream of things to say on social media? It can feel daunting, until your realize that what you are doing, in the normal course of the day is rich in the stuff that feeds social media.

According to other bloggers, Pinterest might be one of the fastest social media platforms right now, with over 40million users. Also, it has been noted that people who pin, are more likely to buy the products they pin than those they 'like', 'tweet' or otherwise note via other social media platforms. So, when you do the math, that sounds like a pretty good place to invest some social media hours. But before we do that, let's look at what this thing called Pinterest is.

It occurs to me that managing a social media campaign, or any other type of inbound marketing, has a lot in common with an exercise program. In other words, the more regularly you do it, the better it is for you.