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Building your social media infrastructure

Before beginning a social media campaign, there are mundane, yet critical steps to accomplish before creating your first content. So let's get started.

Planning

1. What are you trying to promote?

It seems obvious, but it might not. You're about to embark on a long-term strategy that's going to take time and energy, not just today, but for the foreseeable future. A campaign can be structured around

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