In our first article in this series we talked about planning: deciding what you're promoting, identifying aspects of your brand, and researching what's out there that might conflict with the channels you intend to use. If you haven't done so already, it's time to get everything into an organized structure.
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Write it down.
I am consistently amazed by my friend Debbie who can remember every phone number she's ever been given. Even numbers I dial regularly, I have to look up. I couldn't tell you my own cell phone number without looking it up.
Even if you are the type of person that can remember the usernames and passwords for every online account you've ever had, it's still important to record which accounts your using for this campaign as well as any pertinent account information. Don't depend on your computer's password manager alone. What if you delegate some functions to an assistant, partner or service provider? You need to have the important details about every tool used for your campaign recorded so that none can be overlooked.
Keep it all in one place.
I'm recommending using some sort of worksheet/notebook approach to document:
- what social media accounts are being used and their particulars (url, login info, etc.)
- how you will be using each account (i.e., what's it for)
- (if more than one person is involved) who manages this account
- how frequently is the account used (e.g., daily check comments, weekly make a blog post, daily post to a timeline, etc.)
- any other information that you deem relevant to the campaign
