Our Content Team has been working non-stop in researching the latest industry trends and challenges. But most importantly, they've spent a great deal of time listening to what fellow marketers like YOU want to learn about in order to address your business needs.
It's not difficult to understand the lure of social media advertising.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.