Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and advocates who will help you grow.
Marketers know it’s their job to find the crowds, and there’s a BIG crowd on Facebook. With over monthly active users, Facebook has become a social media juggernaut that is ignored at the peril of those companies that still do not understand the paradigm shift caused by the social media marketing phenomenon.
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
Achieving higher placement within search engines requires a hybrid of math, art, science, and creativity. If search engine optimization (SEO) were simple, everyone would rank at the top of the search results, which obviously isn’t realistic. However, SEO and Pay-Per-Click (PPC) campaigns are key to acquiring inbound traffic to your website.
YouTube videos. Facebook fan pages. Chamber of commerce mixers. Clever business cards. Your elevator pitch. A killer PowerPoint presentation. Pay-per- click. Tweeting!
It's not difficult to understand the lure of social media advertising.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.
