YouTube videos. Facebook fan pages. Chamber of commerce mixers. Clever business cards. Your elevator pitch. A killer PowerPoint presentation. Pay-per- click. Tweeting!
Yes, the number of marketing choices available to the small business owner these days can be overwhelming. Which to choose? What will the learning curve look like? How to try something new without wasting time or money? Those are all valid questions.
The good news is you have an awful lot of choices, and the bad news is... you have an awful lot of choices.