Marketers know it’s their job to find the crowds, and there’s a BIG crowd on Facebook. With over monthly active users, Facebook has become a social media juggernaut that is ignored at the peril of those companies that still do not understand the paradigm shift caused by the social media marketing phenomenon. But it isn’t enough for businesses to treat Facebook as just another static website to showcase their wares.
Interactive engagement is the key to social media marketing success. People want to be able to find, discuss, and share information that is relevant to their particular interests
and needs. They will return as long as there is new and compelling content, a comfortable place to share information and ask questions, and fun activities that are quick and easy to participate in. This is an area social media excels in when approached the right way.
